About Me

From Dive Instructor to Destination SEO Strategist

10+ Years Driving Organic Growth Across Global Markets

I’ve spent most of my life in places where tourism isn’t a concept. It’s the economy, the culture, and the daily reality. I’m a PADI Elite scuba diving instructor, a cave explorer with successes on international expeditions, and someone who has climbed big walls in Kyrgyzstan and ice falls in Norway. I’ve experienced tourism from every angle. As a traveler, as an organizer, and as an operator running the business on the ground.

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That background matters. When I build an SEO strategy for a destination, I don’t start with keywords and click-through rates. I start with people. Someone sitting at home on a Tuesday night, dreaming about their next trip, typing something into Google. I know what they’re looking for, because I’ve been that person. And I’ve been on the other side, waiting for them to show up.

I have an engineering degree and over 10 years in SEO. I know how to turn visibility into something measurable and repeatable. I work in three languages – English, Spanish, and Polish. And I focus on the one area where all of this comes together: helping tourism destinations get found where travelers actually search.

Impressions in 2 months

Dive Center in Costa Rica

Impressions in 2 months

My History

A little bit about me

My Background

I’ve traveled through dozens of countries and lived in Europe, Thailand, and Costa Rica. Each place gave me a different perspective on how people move, how cultures shape decisions, and how tourism actually works on the ground. Along the way, I’ve seen destinations that nail their online presence, and ones that don’t even show up where travelers are looking. I’ve watched people choose one place over another simply because it was easier to find, easier to book, easier to trust online. That gap between a great destination and a visible one is exactly where I work.

Languages & Global Collaboration

I work in three languages: English, Spanish, and Polish, which means I can reach source markets directly, without guessing what the content should say. Over the past decade, I’ve worked across industries – tourism, e-commerce, government, SaaS, and in companies of every size. From startups figuring out their first SEO strategy, through small businesses scaling up, to large corporations with complex multi-market operations. That range taught me one thing: good SEO isn’t about size or budget. It’s about clarity, structure, and knowing where to focus.

Brands I’ve had the pleasure to work with

Why Choose Me

Certifications & Achievements

Brand Visibility in AI Models

I completed Brand24 & ChatBeat training focused on modern positioning and advanced analytical methods in AI tools and large language models.

Certificate of Completion

Web Analytics Certification

I have completed the eMarketing Institute Web Analytics Certification, demonstrating my skills in analyzing website data to support digital marketing decisions.

Certificate of Completion

Peter Sawicki HubSpot Acadamy SEO Certification

HubSpot Academy SEO Certification

I have successfully completed the SEO Certification, which validates my expertise in optimizing websites to achieve strong search engine performance and visibility.

Certificate of Completion

Google Analytics Certification

I have successfully completed the official Google Analytics Certification, which confirms my ability to effectively use Google Analytics for tracking, analyzing, and interpreting website data.

Certificate of Completion

SemRush SEO Essentials

I have successfully completed the SEO Essentials with Semrush, which validates my ability to leverage Semrush tools for comprehensive SEO strategy and driving organic growth.

Certificate of Completion

Peter Sawicki SEMRush Acadamy SEO Strategy

HubSpot Academy SEO Certification

I have successfully completed the Semrush Crafting a Winning SEO Strategy certification, demonstrating my ability to develop and implement effective SEO strategies.

Certificate of Completion

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