About Me
I don’t build SEO strategies from spreadsheets alone. I build them from a real understanding of why people travel, how they research, and what makes them click “Book Now” instead of going back to Google.
My engineering degree and 10+ years in SEO give me the technical depth to fix what’s broken and build what lasts. I work in English, Spanish, and Polish — which means I reach your source markets directly, in the language they think and search in.
I’ve worked across industries — tourism, e-commerce, SaaS, government, in companies from early-stage startups to large multinational corporations. But tourism is where everything clicks. It’s the one industry where great storytelling and technical precision have to work together.
And that’s exactly what I do.
Get a Free Visibility Audit
I Turn Destination Websites Into Booking Machines
Search has split, and most brands are not keeping up.
Your potential clients still use Google. But more and more of them now start with tools like ChatGPT, Perplexity, or Google’s AI Overviews. They are no longer browsing, they are asking. They want direct recommendations for a destination, a hotel SEO expert, or a tour operator in a specific place.
If your brand is not part of that answer, you are invisible to them.
At the same time, traditional search is still driving the majority of tourism revenue. Rankings matter. Technical SEO determines whether your site is even visible to Google. Content structure decides whether you build authority or get ignored.
I work across the full spectrum of modern search visibility. Technical SEO, content architecture, structured data, entity building, and LLM optimization all work together, not one after another. The result is simple: your brand shows up wherever your clients are searching.
Your clients are searching in more places than ever.
I make sure they find you in every one of them.
Brands I’ve had the pleasure to work with
Destination Marketing Organizations
DMO’s compete against the very platforms that list their attractions. I help DMOs reclaim authority in search, becoming the definitive source for travellers researching where to go, what to do, and how to get there. When someone asks Google or an AI assistant about your destination, your organisation should be the answer.
Hotels & Resorts
Every direct booking saved from OTA commission is revenue reclaimed. I help hotels and resorts build organic search presence that reduces dependency on third-party platforms, bringing more guests directly to your booking engine at a fraction of the acquisition cost. Less Booking.com. More margin.
Tour Operators & Travel Agencies
Travellers search for experiences long before they search for operators. I help tour operators and travel agencies appear where the decision is actually made – during the research phase, when someone is comparing options and building their trip. By the time they’re ready to book, your brand is already the trusted answer.
Dive Centres & Water Sports
This is where my story starts. I built the entire digital presence of a dive centre from scratch – branding, content, SEO, and booking funnel, turning it into the number one customer touchpoint for the business, outperforming social media, walk-ins, and referrals combined. I know this segment from the inside.
Cruise & Yacht Companies
Cruise and yacht businesses operate in one of the highest-value segments of tourism and one of the most underserved from an SEO perspective. Most competitors rely on brokers and listing platforms. I help cruise lines, yacht charter companies, and liveaboard operators build direct organic visibility.
Adventure & Outdoor Brands
Travellers looking for hiking trails, ski resorts, safari operators, or rafting experiences search with high intent and very specific queries, and they rarely start on an OTA. I help adventure and outdoor brands capture that traffic directly, building content and technical foundations that turn search visibility into enquiries and bookings.
