Hi. I’m Peter.
I Do |

From search engine visibility to smart content strategy – I help brands show up, stand out, and stay relevant in an AI-shaped digital world.

This is my personal corner of the internet. Part portfolio, part testing ground for new ideas, and SEO experiments that I actually believe in.

Technical SEO
UX Optimization
Content Strategy
AI Presence
Let’s Talk SEO
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About Me


Hey! I’m Peter Sawicki and I’ve been doing SEO since back when people still used Yahoo. When I was first finding my way around the online world, WordPress didn’t even exist yet. I cut my teeth on PHP-Nuke. (If you know what that is, we’ve both seen things…)

Since then, I’ve worked with travel agencies, media companies, startups, and businesses trying to make peace with Google’s latest personality shift.

These days, I focus on the unsexy but critical parts: structure, content strategy, UX, analytics, testing, and navigating the ever-changing world of search.This site? It’s my personal lab. A place to try stuff, break stuff, and maybe figure out what still works in AI world.

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What I Do

From fixing broken meta tags to building content ecosystems that actually rank – here’s where I get my hands dirty.

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Technical SEO Service

Technical SEO

Site audits, speed tuning, crawling, indexing – the invisible stuff that makes your visibility.

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Content Strategy

Content Strategy

No fluff. Just structured, well-researched content that matches intent and actually earns clicks.

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Multilingual SEO services

Multilingual SEO

Optimizes your site for multiple languages, improving visibility and reach across global markets.

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Analytics & Reporting

Analytics & Reporting

Tracks website performance and provides clear insights to guide data-driven decisions.

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Online Project Management

Project Management

I offer PM services to plan, coordinate, and deliver digital projects from start to finish.

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Marketing Automation

Marketing Automation

Marketing Automation services streamline campaigns, and save time with smart workflows.

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A B Testing and UX

A/B Testing & UX

Because guessing is not a strategy. I test what works – from headlines to whole layouts.

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PPC Campaigns

PPC Campaigns

Creating and managing targeted ads to generate qualified traffic and maximize ROI.

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Peter Sawicki SEO Expert

Diving Deep into Strategy. Literally.

How I built an underwater brand from zero to fully booked.

In my long career in the digital world, the project I consider my greatest success was combining my two passions into one – the world of SEO and scuba diving.

I was tasked with launching a local diving center. Not only by creating a website, but also by building its entire online presence from scratch. From branding and content to SEO, UX, and booking funnels. Everything was tailored to how real people search for and choose dive experiences.

The result? Not just a spike in website traffic, but a massive increase in direct bookings. The website quickly became the #1 customer touchpoint, outperforming social media, walk-ins, and even referrals

Turns out, depth matters — both in the ocean and in digital.

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