Hey, I’m Peter Sawicki.

Hey, I’m Peter Sawicki.

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peter sawicki seo expert that will help you rank
seo services to improve your website and business

Destination SEO Strategist

I Help Tourism Grow With SEO That Makes Sense

I’m Peter Sawicki. I build SEO strategies for tour operators, DMOs, and travel brands. My focus is simple: make your destination visible in search results and turn that visibility into measurable results – more visitors, more bookings, more direct traffic.

Most destination websites are invisible where travelers actually look, buried under OTAs, aggregators, and competitors. I fix that. Through technical SEO, content strategy, and international search optimization, I make sure your destination shows up when it matters most – at the moment someone is planning their next trip.

Certified SEO Expert
See Why Clients Choose Me

Brands I’ve had the pleasure to work with

valde media
granicus
air asia
costa rica divers
simpleview
venveo
day translations

My Services

My Area of Expertise

technical analysis service for seo

Technical SEO Optimization

Before any strategy can work, your website needs to work. I dig into the technical side: speed, crawlability, indexing issues, server setup, to make sure search engines and AI tools can actually find and read your content. Think of it as fixing the engine before you plan the route.

content strategy services for seo

Content & Structure Strategy

Great content alone won’t rank if it’s scattered and unstructured. I organize your site around clear topic pillars and thematic clusters so that search engines, and your visitors can easily find what they’re looking for. The result: more visibility, more time on site, more conversions.

multilingual seo services

Multilingual SEO

If your audience speaks more than one language, your website needs to speak them too. I make sure each language version is set up correctly, reaches the right market. From hreflang to localized content, I handle the complexity so you don’t have to.

ai search & llm visibility for seo

AI Search & LLM Visibility

Search is changing. More people are getting answers from ChatGPT, Perplexity, and Google AI overviews – not just traditional results. I help your brand show up in these new channels by making your content clear, structured, and trustworthy enough for AI systems.

competitor & market analysis

Competitor & Market Analysis

Knowing what your competitors rank for is useful. Understanding why, and where they’re leaving gaps is what gives you an edge. I analyze search patterns, keyword opportunities, and market signals to help you focus your efforts where they’ll actually make a difference.

javascript seo & rendering

JavaScript SEO & Rendering

Modern websites built with JavaScript frameworks often look great but are invisible to search engines. I identify what’s not being crawled or rendered, and fix it so the content you invested in actually gets indexed and shown to the people searching for it.

Additional Services

What Else do I Offer?

Beyond core SEO services, my work benefits from over 10 years of experience in search and a strong computer science background. This combination allows me to look beyond rankings and take a broader view of your digital presence, connecting SEO with technology, structure, and real business needs.

SEO and Web Project management
Advisory for C-Level Executives
Independent SEO Assessment
Competitor and Market Analysis
Ongoing Strategic Support
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Peter Sawicki SEO Consultant

CASE STUDY

From zero to #1 booking channel

Costa Rica Divers is the perfect intersection of everything I do. As a PADI Elite Instructor with years of experience in SEO and tourism marketing, I was given one task: build the entire digital presence for a dive center from zero. No website, no brand, no online footprint. Just a great product and an empty search results page.

I created everything from scratch – branding, website, content strategy, SEO architecture, UX, and booking funnels. Every decision was based on how real travelers search for and choose dive experiences. Within two months, the site went from zero to 300,000 search impressions. The website became the number one source of bookings, outperforming social media, walk-ins, and referrals combined.

Peter Sawicki
case study costa rica divers

The site was built on a targeted content marketing strategy covering every stage of the traveler funnel – from inspiration and research to comparison and booking. A fully integrated booking engine eliminated the need for third-party platforms, keeping the entire customer journey on-site and cutting commission costs. The whole operation ran simultaneously in three languages, reaching source markets directly in English, Spanish, and Polish.

Why this matters for DMOs: If I can build organic visibility for a single dive center from zero, imagine what’s possible with a destination’s budget, brand authority, and content assets. The principles are the same, but the scale is different.

My blog

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Ready to see where your destination stands?

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Consulting or Ongoing Partnership

Whether you need a one-time SEO audit, a strategic roadmap for the next 12 months, or ongoing support – I adapt to how your team operates. I’ve worked embedded in marketing teams, as an external advisor to leadership, and as a hands-on strategist building everything from scratch. No long-term lock-ins. No fluff reports. Just clear priorities, honest feedback, and measurable progress.

linkedin.com/in/peter-sawicki/
github.com/petersawicki/
Email: hey@PeterSawicki.com
Message Me on LinkedIn
Message Me on LinkedIn
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