n8n for Tourism Marketers: Build Your First Automation in 30 Minutes
I've been helping tourism brands escape their manual marketing using n8n. Here's a simple...
Tourism SEO Consultant. One Specialist. One Industry.
I Help Tourism Brands Get Found and Stop Paying Commission on Guests Who Were Already Looking for Them.
Destination SEO Strategist for Hotels, DMOs, Travel and Tour Operators.
Tourism Search Is Different. Your SEO Should Be Too.
Most SEO strategies ignore how travelers actually make decisions. I build visibility around the full booking journey, from the first destination search to the final direct booking.
One SEO Specialist. No Account Managers. No Generalists.
When you work with me, you get direct access to the person doing the work. Someone who has spent a decade inside tourism search and understands what moves revenue.
- 10+ years in SEO, a decade inside the tourism industry
- Hotels, DMOs, and tour operators across 3 continents
100+ Satisfied Customers
Tourism Industries I Work With
Tourism search is not one market. A hotel competes differently than a DMO. A dive center has different search intent than a yacht charter company. I work across the full spectrum of travel and hospitality, with strategies built around how each segment actually gets found.
Destination Marketing Organizations
DMO’s compete against the very platforms that list their attractions. I help DMOs reclaim authority in search, becoming the definitive source for travellers researching where to go, what to do, and how to get there. When someone asks Google or an AI about your destination, you should be the answer.
Hotels & Resorts
Every direct booking saved from OTA commission is revenue reclaimed. I help hotels and resorts build organic search presence that reduces dependency on third-party platforms, bringing more guests directly to your booking engine at a fraction of the acquisition cost. Less Booking.com. More margin.
Tour Operators & Travel Agencies
Travellers search for experiences long before they search for operators. I help tour operators and travel agencies appear where the decision is made - during the research phase, when someone is comparing options for their trip. When they're ready to book, your brand will be already the trusted answer.
Dive Centres & Water Sports
This is where my story starts. I built the entire digital presence of a dive centre from scratch – branding, content, SEO, and booking funnel, turning it into the number one customer touchpoint for the business, outperforming social media, walk-ins, and referrals combined. I know this segment from the inside.
Cruise & Yacht Companies
Cruise and yacht businesses operate in one of the highest-value segments of tourism and one of the most underserved from an SEO perspective. Most competitors rely on brokers and listing platforms. I help cruise lines, yacht charter companies, and liveaboard operators build direct organic visibility.
Adventure & Outdoor Brands
Travellers looking for ski resorts, safari operators, or rafting experiences search with high intent and very specific queries. I help adventure and outdoor brands capture that traffic directly, building content and technical foundations that turn search visibility into enquiries and bookings.
Brands I Have Worked With
Simple 4 Easy Steps
The Process That Drives Real Results
My five-step SEO process is built for tourism businesses that want to get more direct bookings. I start with a full audit, build a strategy around high-intent travel keywords, execute everything from technical SEO to content plan, and track results every step of the way. No guesswork. Just a clear, repeatable process that turns search visibility into revenue.
How I Can Help You Grow
SEO Built Specifically for the Travel Industry
Travel is one of the most competitive spaces in organic search. I offer a focused set of SEO services designed exclusively for tourism businesses. From technical foundations to content and visibility strategy. Everything I do is built around how travellers search, and book.
Technical SEO for Travel & Tourism Websites
Most travel sites lose organic traffic not because of bad content, but because of technical issues Google can’t ignore. Slow load times, crawl waste, broken structure. I specialise in technical SEO exclusively for tourism businesses: hotels, tour operators, and travel portals that need their pages found, crawled, and ranked.Content and Structure Strategy for Tourism
Publishing content without a strategy is one of the fastest ways to waste your marketing budget in the travel industry. I build data-driven content strategies for tourism businesses that connect the right topics to the right traveller intent, at every stage of the booking journey.
Multilingual SEO for Global Travel Brands
Travel is global and your website should be too. I help tourism businesses reach international audiences by optimising for multiple languages and regions, from hreflang implementation to localised keyword research that goes beyond simple translation.
AI Search & LLM Visibility for Tourism Businesses
Travellers are increasingly turning to ChatGPT, Perplexity, and Google AI Overviews to plan their trips, and most tourism brands are invisible in these results. I help travel businesses optimise their content and structure to get cited, referenced, and recommended by AI-powered search engines.
Competitor & Market Analysis for Tourism Brands
Knowing why your competitors outrank you is the first step to overtaking them. I map the SEO landscape of your market. Content gaps, backlink profiles, technical edges. You get a clear picture of where you stand and exactly where to focus.
Local SEO for Tourism & Hospitality
When travellers search for hotels, or attractions near them, local SEO determines who gets found first. I optimise your Google Business Profile, citations, and location pages to put your business in front of the right people at the right moment.
Results, in Their Own Words
Sarah M.
Boutique Hotel Owner, Costa Rica
"From Invisible to Fully Booked"
"Peter completely transformed our online visibility. Within a few months we were ranking for terms we never thought we could compete for, and direct bookings increased noticeably. The whole process was transparent and he always explained what he was doing and why.
Robert Mitchell
Marketing Director at Valde Media
"SEO Manager Clients Always Asked For"
"We brought Peter in to lead SEO operations for several of our clients and the results were outstanding. He managed the team with a clear strategic vision, kept clients informed at every stage, and delivered rankings that genuinely moved the needle on revenue.
David Mercer
Manager, Costa Rica Divers
"From Zero to #1 Booking Channel"
"We partnered with Peter from day one. Before we had a website, visibility, or a single organic booking. His job was to build our entire digital presence from scratch: SEO strategy, content, conversion funnels, the whole thing. It took a lot of hard work, but it paid off.
Case Study
From Zero Online Presence to #1 Booking Channel in Two Months
Total Clicks
0
K
Total Impressions
0
K
Average CTR
0
%
- Organic as the primary booking channel
- Zero OTA dependency from day one
- Full search visibility before the first paid ad
Costa Rica Divers had no website, no brand, and no search visibility.
I was brought in to build everything from scratch. Site architecture, content strategy, booking funnels, and technical SEO. Every decision was structured around how travelers search for and choose dive experiences in a competitive market.
Visible results of the SEO strategy within two months.
Within two months, the site reached 300,000 search impressions. Organic search became the number one booking channel, outperforming social media, walk-ins, and referrals combined. The result came from understanding both sides of the equation: how search engines evaluate tourism content, and how travelers make decisions.
The tourism SEO specialist you need.
This is what happens when tourism SEO strategy is built around the industry, not borrowed from a generic playbook. And that’s exactly what I offer.
Got Questions? Here Are the Honest Answers.
Tourism SEO is a discipline and working with the right person matters. These are the questions clients ask most before we start. Answered directly, without the agency spin.
What types of tourism businesses do you work with?
My background puts me closest to the businesses where I do my best work: hotels and resorts, dive centers, destination marketing organizations, yacht charter or liveaboard operators, and tour operators with a direct booking problem. If organic search is part of your acquisition model, there is likely something I can improve.
Do you work with agencies or direct clients only?
Both. I work directly with hotels, DMOs, and tour operators, and I also partner with agencies that need a dedicated tourism SEO specialist on a project basis.
Can you work with my existing team or agency?
Yes. I regularly work alongside in-house marketing teams, web developers, and content writers. I provide the strategy and SEO direction, your team handles execution, or we split it based on capacity.
How do you approach a new project?
I start by understanding where you are losing visibility, not where you think you are. That means a technical crawl, a search landscape analysis, and an honest look at what your competitors are doing better. Strategy comes after diagnosis, not before.
News & Blogs
Practical guides, real audits, and no-fluff insights on tourism SEO, content strategy, and what actually moves rankings in a competitive travel market.
12
Jun
11
Jun
BrightLocal for Tourism: How to Track Local SEO Performance?
I've been managing local SEO campaigns for hotels and DMOs across three continents, and...
10
Jun
How to Automate Tourism Content Production Without Losing Your Brand Voice?
I've built content automation workflows for tourism clients that produce 200+ pieces monthly. The...
9
Jun
Does Adding “Near Me” to Your Page Title Still Work? I Tested It
I spent three weeks testing whether adding "near me" to page titles still delivers...
8
Jun
Liveaboard SEO: How Dive Boats Get Found by the Right Travellers?
Liveaboard operators pay 20% to booking platforms while sitting on SEO goldmines. Liveboard SEO...
7
Jun
Why Tourism SEO Is Different from Regular SEO? (And What to Learn First)
Tourism SEO isn't just SEO with pretty photos. After 10 years in tourism, I've...
Tourism SEO Consultant.
One Specialist. One Industry.
I’m an SEO consultant specializing in tourism and travel. Helping hotels, tour operators, destinations, and experience brands grow direct bookings through organic search. My work covers technical SEO, content strategy, and visibility across traditional and AI-driven search platforms.
SEO for Tourism
SEO Services