AEO for Tourism: How to Make Your Destination the Answer in AI Search?
AI search has transformed the world of organic traffic. But how can you get...
Let's Talk About Your Visibility
Start With a Conversation
Tourism SEO works best when the strategy fits your specific market, your business model, and where you actually are right now. The best way to find out whether we are a good fit is a short call. No pitch, no proposal, just an honest conversation about what you are trying to achieve and whether I can help you get there.
What Happens After You Reach Out
Every inquiry gets a personal response within one business day. If what you describe sounds like a good fit, I will suggest a short discovery call - typically 20 to 30 minutes, here we talk through your situation, your goals, and what realistic progress looks like. No commitment required on either side.
Not Sure Where to Start?
The free visibility audit is the lowest-friction starting point. Share your URL and I will map exactly where your organic search presence stands, where the biggest gaps are, and what a realistic path to improvement looks like. It costs nothing and takes nothing from you except a URL and an email address.
Got Questions? Here Are the Honest Answers.
Tourism SEO is a discipline and working with the right person matters. These are the questions clients ask most before we start. Answered directly, without the agency spin.
What should I include in my first message?
Your website URL, a sentence or two about your business and what you are trying to achieve, and the markets you operate in or want to reach. That is enough to give me a clear picture before we talk. If you are not sure what to say, just share your URL and I will take it from there.
Can I contact you to ask a question without committing?
Yes. There is no obligation attached to reaching out. If you have a specific question about your tourism website, your current SEO situation, or whether what I do is relevant to your business, send a message. I will give you a straight answer. If there is an opportunity worth pursuing together, we will figure that out through conversation, not through a sales process.
How do I know if my business is a good fit for your services?
If you are in tourism or travel, have a website worth investing in, and want to grow organic visibility or reduce dependency on paid channels and third-party platforms – there is likely something worth talking about. The free visibility audit is the most efficient way to find out. It costs nothing, takes nothing from you except a URL, and gives both of us a clear picture of whether there is a realistic opportunity worth pursuing.
I am not sure SEO is the right investment. Can you help me decide?
Yes, and honestly, that is one of the most useful conversations to have before committing to anything. The free visibility audit gives you a concrete picture of where your organic search presence stands and what the realistic opportunity looks like for your specific business. From there you can make an informed decision about whether the timing and the investment make sense. If it does not, I will tell you that too.
Case Study
From Zero Online Presence to #1 Booking Channel in Two Months
Total Clicks
0
K
Total Impressions
0
K
Average CTR
0
%
- Organic as the primary booking channel
- Zero OTA dependency from day one
- Full search visibility before the first paid ad
Costa Rica Divers had no website, no brand, and no search visibility.
Costa Rica Divers is the clearest example of what I do and how I think. No existing website, no brand, no search footprint. Just a great service and an empty results page. I built everything from scratch: site architecture, content strategy, booking funnels, technical SEO, and multilingual setup across three languages.
Visible results of the SEO strategy within two months.
Within two months the site hit 300,000 search impressions. Organic search became the number one booking channel, ahead of social media, walk-ins, and referrals combined. Zero OTA dependency from day one.
The tourism SEO specialist you need.
What made it work wasn't a template or a checklist. It was understanding exactly how travellers search for dive experiences, and building every page around that intent.
Results, in Their Own Words
Sarah M.
Boutique Hotel Owner, Costa Rica
"From Invisible to Fully Booked"
"Peter completely transformed our online visibility. Within a few months we were ranking for terms we never thought we could compete for, and direct bookings increased noticeably. The whole process was transparent and he always explained what he was doing and why.
Robert Mitchell
Marketing Director at Valde Media
"SEO Manager Clients Always Asked For"
"We brought Peter in to lead SEO operations for several of our clients and the results were outstanding. He managed the team with a clear strategic vision, kept clients informed at every stage, and delivered rankings that genuinely moved the needle on revenue.
David Mercer
Manager, Costa Rica Divers
"From Zero to #1 Booking Channel"
"We partnered with Peter from day one. Before we had a website, visibility, or a single organic booking. His job was to build our entire digital presence from scratch: SEO strategy, content, conversion funnels, the whole thing. It took a lot of hard work, but it paid off.
Who I Work With and Why It Matters?
Every segment of tourism searches differently. A DMO competes against aggregators. A dive centre competes against experience platforms. A yacht charter company barely shows up in organic search at all. I've worked across all of them, and that breadth is what makes the difference.
Destination Marketing Organizations
DMO’s compete against the very platforms that list their attractions. I help DMOs reclaim authority in search, becoming the definitive source for travellers researching where to go, what to do, and how to get there. When someone asks Google or an AI about your destination, you should be the answer.
Hotels & Resorts
Every direct booking saved from OTA commission is revenue reclaimed. I help hotels and resorts build organic search presence that reduces dependency on third-party platforms, bringing more guests directly to your booking engine at a fraction of the acquisition cost. Less Booking.com. More margin.
Tour Operators & Travel Agencies
Travellers search for experiences long before they search for operators. I help tour operators and travel agencies appear where the decision is made - during the research phase, when someone is comparing options for their trip. When they're ready to book, your brand will be already the trusted answer.
Dive Centres & Water Sports
This is where my story starts. I built the entire digital presence of a dive centre from scratch – branding, content, SEO, and booking funnel, turning it into the number one customer touchpoint for the business, outperforming social media, walk-ins, and referrals combined. I know this segment from the inside.
Cruise & Yacht Companies
Cruise and yacht businesses operate in one of the highest-value segments of tourism and one of the most underserved from an SEO perspective. Most competitors rely on brokers and listing platforms. I help cruise lines, yacht charter companies, and liveaboard operators build direct organic visibility.
Adventure & Outdoor Brands
Travellers looking for ski resorts, safari operators, or rafting experiences search with high intent and very specific queries. I help adventure and outdoor brands capture that traffic directly, building content and technical foundations that turn search visibility into enquiries and bookings.
News & Blogs
Practical guides, real audits, and no-fluff insights on tourism SEO, content strategy, and what actually moves rankings in a competitive travel market.
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Tourism SEO Consultant.
One Specialist. One Industry.
I’m an SEO consultant specializing in tourism and travel. Helping hotels, tour operators, destinations, and experience brands grow direct bookings through organic search. My work covers technical SEO, content strategy, and visibility across traditional and AI-driven search platforms.
SEO for Tourism
SEO Services