Website Optimization

Most tourism websites have the same problem: good content buried under technical debt. Slow pages, broken redirects, crawl waste from booking engines, and site structures that made sense in 2015 but actively hurt rankings today.

This category covers the technical and structural side of tourism SEO. How to crawl and audit a travel site properly with Screaming Frog. How to build URL structures that scale. How Core Web Vitals affect bookings. How to handle the specific technical challenges that come with hotel booking engines, multilingual destination sites, and tour operator platforms.

I have audited over 200 tourism websites. The technical issues I find are not random. They follow patterns. These guides document what I consistently find and how to fix it, in order of impact.

If you want to understand what is slowing your tourism site down or blocking Google from crawling your most important pages, start with the Screaming Frog walkthrough. If you need help with the technical SEO foundations of your tourism website, see my technical SEO service or get in touch directly.

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