Content Strategy Guides for Tourism

How to Build a Destination Content Strategy That Drives Direct Bookings

Learn how to build a destination content strategy that drives direct bookings. Funnel mapping, content types...

Updating Content the Right Way: Publish Dates, Trust, and SEO

Resetting publish dates every January doesn't fool Google. Here's how freshness works, why historical depth builds...

September 25, 2025
Content Strategy
Peter Sawicki

Is AI-Generated Content Really the SEO Villain? The Plot Twist

Google doesn't penalize AI content. It penalizes bad content. Here's what data from multiple studies actually...

September 21, 2025
Content Strategy
Peter Sawicki

The Power of Proper Content Clustering: A Weekend SEO Deep Dive

A deep dive into topical authority mapping that turned 2 basic content clusters into 7 with...

Tourism SEO Consultant. One Specialist. One Industry.

I’m an SEO consultant specializing in tourism and travel. Helping hotels, tour operators, destinations, and experience brands grow direct bookings through organic search. My work covers technical SEO, content strategy, and visibility across traditional and AI-driven search platforms.

linkedin.com/in/peter-sawicki/

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SEO for Tourism

SEO Services

Peter Sawicki SEO Consultant