My Blog

SEO Blog — Strategy, AI Search & Destination Marketing

Most tourism brands don’t have a content problem. They have a visibility problem. This blog covers the strategies, tools, and thinking behind SEO that actually works in travel — from outranking OTAs on long-tail queries to showing up in AI-generated recommendations before your competitors even know that’s a thing.

Whether you run a DMO, a hotel, a dive center, or a tour operation, the
principles are the same: search visibility compounds over time, and the brands that invest in it now are the ones capturing bookings twelve months from now. Every post here is written from real project experience — no generic advice, no filler.

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My Services

Who I Work With?

DMOs u0026 Destination Organisations

Destination Marketing Organisations

DMO’s compete against the very platforms that list their attractions. I help DMOs reclaim authority in search, becoming the definitive source for travellers researching where to go, what to do, and how to get there. When someone asks Google or an AI assistant about your destination, your organisation should be the answer.

Hotels u0026 Resorts

Hotels & Resorts

Every direct booking saved from OTA commission is revenue reclaimed. I help hotels and resorts build organic search presence that reduces dependency on third-party platforms, bringing more guests directly to your booking engine at a fraction of the acquisition cost. Less Booking.com. More margin.

Tour Operators u0026 Travel Agencies

Tour Operators & Travel Agencies

Travellers search for experiences long before they search for operators. I help tour operators and travel agencies appear where the decision is actually made – during the research phase, when someone is comparing options and building their trip. By the time they’re ready to book, your brand is already the trusted answer.

Dive Centres u0026 Water Sports

Dive Centres & Water Sports

This is where my story starts. I built the entire digital presence of a dive centre from scratch – branding, content, SEO, and booking funnel, turning it into the number one customer touchpoint for the business, outperforming social media, walk-ins, and referrals combined. I know this segment from the inside.

Cruise u0026 Yacht Companies

Cruise & Yacht Companies

Cruise and yacht businesses operate in one of the highest-value segments of tourism and one of the most underserved from an SEO perspective. Most competitors rely on brokers and listing platforms. I help cruise lines, yacht charter companies, and liveaboard operators build direct organic visibility.

Adventure u0026 Outdoor Brands

Adventure & Outdoor Brands

Travellers looking for hiking trails, ski resorts, safari operators, or rafting experiences search with high intent and very specific queries, and they rarely start on an OTA. I help adventure and outdoor brands capture that traffic directly, building content and technical foundations that turn search visibility into enquiries and bookings.

Working With The Best

Brands I’ve had the pleasure to work with

valde media
granicus
air asia
costa rica divers
simpleview
day translations

Additional Services

What Else do I Offer?

Beyond core SEO services, my work benefits from over 10 years of experience in search and a strong computer science background. This combination allows me to look beyond rankings and take a broader view of your digital presence, connecting SEO with technology, structure, and real business needs.

SEO and Web Project management
Advisory for C-Level Executives
Independent SEO Assessment
Competitor and Market Analysis
Ongoing Strategic Support
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Peter Sawicki SEO Consultant
Peter Sawicki – SEO consultant for tourism brands – contact
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