Peter Sawicki, Author at PeterSawicki.com

Screaming Frog for Travel Sites: A Practical Walkthrough for Tourism SEO Audits

How to configure Screaming Frog for tourism website audits. Crawl settings, exclusions, and common issues found...

Compare Perplexity, ChatGPT, and Gemini for DMO visibility. Real traffic data, optimization tactics, and priority recommendations...

Learn how to build a destination content strategy that drives direct bookings. Funnel mapping, content types...

Learn how DMOs can outrank OTAs with proven keyword strategy, content architecture, technical SEO, and link...

No new pages, no link building, no AI content. Just rewritten content based on real experience....

Resetting publish dates every January doesn't fool Google. Here's how freshness works, why historical depth builds...

Google sued SerpApi for scraping search results. The same company that built its empire by scraping...

Social media icons in your header look harmless. They're sending visitors away before they convert. Here's...

Google doesn't penalize AI content. It penalizes bad content. Here's what data from multiple studies actually...

A deep dive into topical authority mapping that turned 2 basic content clusters into 7 with...