AI & LLM visibility

Search is no longer a single channel. Travelers ask ChatGPT for hotel recommendations. Perplexity drive discovery for tour operators. AI Overviews surface destinations before anyone clicks a result.

This category covers what is actually happening at the intersection of AI systems and LLM visibility. All content draws from real client audit data, not speculation. Topics include how large language models decide which tourism brands to cite, what Google’s AI Overviews are doing to organic traffic, and the practical difference between optimizing for Perplexity, ChatGPT, and Gemini.

If you want to understand the strategic and technical side of AI search visibility, this is where that work gets documented. GEO and AEO are not replacements for traditional SEO. They are extensions of it. The brands that show up in AI answers almost always built strong content foundations first. What changes is how that authority translates into citations, recommendations, and visibility inside systems that never send a click.