Industry News

Search is changing faster than most businesses can keep up with. Google core updates, AI-driven results, shifting ranking signals, new structured data requirements. What worked twelve months ago may be actively hurting your visibility today.

This category covers the developments that matter for tourism businesses and travel brands. Algorithm updates and what they mean for travel sites. Changes to how Google handles multilingual content. New AI search features that affect how travellers find destinations and book trips. Shifts in how structured data and schema markup influence visibility.

I follow these developments closely because my clients need to act on them, not just read about them. Every update here is filtered through one question: does this affect how tourism websites rank and how travellers find them? If the answer is no, it does not make it here.

If you want to understand how recent changes in search affect your tourism website specifically, start here. If you need hands-on help adapting your SEO strategy to the current search landscape, see my services or get in touch directly.