Digital Marketing

Search is changing faster than most tourism marketers can track. AI Overviews are eating clicks. ChatGPT and Perplexity are sending traffic that does not show up in your reports the way it used to. Google is being sued. Looker Studio dashboards are confusing everyone.

This category covers the broader digital marketing landscape as it affects tourism brands. Not trend pieces for their own sake, but observations with practical implications. What AI platforms like Perplexity, ChatGPT, and Gemini actually mean for destination visibility. What AI Overviews are doing to SEO reporting. Why the tools and metrics you used in 2022 are giving you an incomplete picture in 2026.

Most of this category sits at the intersection of SEO and broader digital strategy. If something significant changes in how people discover and research travel, it will end up here.

For the pure SEO side, head to Content Strategy or Website Optimization. For AI visibility specifically, my LLM visibility service covers what I do for tourism clients in this space.